I have held leadership roles in operating companies including operations management, marketing, sales, consulting, and information technology.
My global experience includes delivery of professional services in marketing, software and product development, operations, certification, and P&L management.
I’ve got diverse industry and technology experience including manufacturing, consulting, consumer electronics, commercial building, smart homes, healthcare, IT, lighting, IoT, analytics, SaaS, and not-for-profit.
My most recent work is in pricing and strategy. Pricing must support strategic goals and misalignment causes under-performance.
My strategy and pricing experience includes delivering pricing excellence projects to global companies, using pricing to reposition brands, planning creation of go-to-market strategies, business models, and product roadmaps.
One of my recent blogs is about identifying profit leaks using pricing waterfalls.
Think of brand an an empty glass. What is in that glass that creates the perception of your products, services, and organization? Are all the brand elements working together to create value?
Both marketing and branding can be incredibly complex and success requires expertise and experience in multiple disciplines.
I have led all marketing functions for manufacturing, professional services, and trade associations and have global experience managing brand, product management, marcom, PR, and digital marketing.
My interest in data analysis began early in my career with operations and quality control monitoring. While working in the Internet of Things industry, it became quickly obvious that the most interesting problems were about what was done with the captured data.
Recently, my analytics work is often related to pricing. However, just finished my master’s degree in the Applied Data Science program at the University of Michigan where we work on diverse projects including machine learning and language processing.
For our final project, our team created some new ways to analyze the game of baseball and made the tools available at our Baseball Machine Learning web site.
I believe non-profits are facing an incredibly challenging environment. As demand for social services quickly grows, funding from governments is shrinking and new tax laws are changing incentives for individual donations.
Now more than ever, it is critical for non-profits to learn adopt innovative practices including rigorous outcome measurement, pay-for-success, and social enterprise to change their ability to compete for and to attract funding.
Perhaps you have a problem or are looking to improve some part of what you do. I can help you and your organization a lot of ways. Wondering how? Let’s talk!
Perhaps you want to sell me something. That’s cool, but be up front about it. I’ll be open with you about my interest and budget.
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