Hello! I’m
I help organizations solve problems.
Usually by helping define business strategies then translating strategies to operational success using analytics, processes and technology.
I have held leadership roles in operating companies including pricing, operations management, marketing, sales, consulting, and information technology.
My global experience includes delivery of professional services in marketing, software and product development, operations, certification, and P&L management.
I’ve worked in diverse industries and sectors including retail, manufacturing, consulting, consumer electronics, smart homes, healthcare, IT, lighting, IoT, analytics, SaaS, and not-for-profit.
I’m interested in many things, some of which are in my blog. I’m particularly interested in…
Capturing, analyzing, and understanding data is critical to making evidence-based decisions
My interest in data analysis began early in my career with operations and quality control monitoring. While working in the Internet of Things industry, it became quickly obvious that the most interesting problems were about what was done with the captured data.
Recognizing the importance of analyzing data to make evidence-based decisions, I earned I have a master’s degree in the Applied Data Science program at the University of Michigan where we work on diverse projects including machine learning and language processing.
For our final project, our team created some new ways to analyze the game of baseball and made the tools available at our Baseball Machine Learning web site.
My recent work in analytics has been in marketing, and pricing and I lecture in the applied data science program at Michigan.
As demand for social services quickly grows, funding from governments is shrinking and new tax laws are changing incentives for individual donations.
Now more than ever, it is critical for non-profits to learn adopt innovative practices including rigorous outcome measurement, pay-for-success, and social enterprise to change their ability to compete for and to attract funding.
I’m currently AI Enablement Lead at the Greenwood Project, a non-profit dedicated to generating $100 million in economic mobility year after year. My role is to implement AI to allow us to scale and prepare Black and Latino college students for high-trajectory careers in financial services.
My past work in non-for-profits and philanthropy include serving on a grant making foundation, the Dunham Foundation, for more than 20 years. Dunham is focused on place-based giving for economic growth and education. In one five year period, Dunham donated $8.2 million for education purposes including $4.9 million for STEM-related projects. At the foundation I worked on projects such as bringing Pay For Success (social impact bonds) to Illinois and an accelerated one-year associate’s degree.
Pricing and strategy are key to an organization’s success.
Both can be incredibly complex and success requires expertise and experience in multiple disciplines.
Some of my recent work is in pricing and strategy. Pricing must support strategic goals and misalignment causes under-performance.
My strategy and pricing experience includes directing pricing strategy for Camping World, the largest retailer of recreational vehicles (RVs) and delivering pricing excellence projects at Stratence Partners, an EU-based consultancy for global companies, using pricing to reposition brands, planning creation of go-to-market strategies, business models, and product roadmaps.
One of my recent blogs is about identifying profit leaks using pricing waterfalls.
There are many complex and academic definitions of “marketing”, but at its heart, marketing is about getting the opportunity to sell.
Brand is a key ingredient.
Think of brand as an empty glass. What is in that glass that creates the perception of your products, services, and organization? Are all the brand elements working together to create value?
Both marketing and branding can be incredibly complex and success requires expertise and experience in multiple disciplines.
I have led all marketing functions for manufacturing, professional services, and trade associations and have global experience managing brand, product management, marcom, PR, and digital marketing.
With diverse interests, I’m involved with different organizations.
Currently, I’m affiliated with…
Perhaps you have a problem or are looking to improve some part of what you do. I can help you and your organization a lot of ways. Wondering how? Let’s talk!
Perhaps you want to sell me something. That’s cool, but be up front about it. I’ll be open with you about my interest and budget.
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