Penetration Pricing Strategy

Product pricing is a critical decision when launching new products and services. The introductory price shapes the brand image, determines the product’s success in the market, and, of course, drives profitability. What’s the first move?

Using Price Waterfalls to Understand and Plug Profit Leaks

Price waterfall analysis can help you understand all the components that affect your profitability. Use it to identify and plug profit leaks.

Pricing Impact on Profitability

Pricing has the greatest impact on profitability. See for yourself with our interactive calculator.